For dealers & retailers

In-stock chairs for retailers

Add proven chair concepts to your assortment with a retail-friendly program: stocked options and the assets your team needs to launch online and in-store.

01

In-stock assortment

Keep your shelves and listings fresh with stocked chairs that are ready to sell—ideal for retailers who need predictable availability and quick assortment updates.

02

Retailer-ready assets

Save time at launch: product photos, product information, and swatches to support your omnichannel setup (webshop + showroom).

03

Omnichannel friendly

Clear product information and a straightforward partner workflow—built for teams that sell both online and in physical stores.

04

Simple onboarding

Tell us what you sell today and what you want to add next—then we’ll share a shortlist and a retailer pack to get you live quickly.

Buying cycles

Planning around IMM, Trendz, Brussels/Kortrijk, or CIFF?

Retail buyers often search for new suppliers right after fairs—looking for exhibitor lists, new collections, and brands that can support a smooth go-live. Use this page to align your next sourcing cycle with a stocked program and launch assets.

A practical checklist

IMM Cologne

Supplier discovery & new collections

Trendz

Gorinchem — retail buying moments

Brussels / Kortrijk

Furniture fair supplier hunting

CIFF

Guangzhou (Mar) & Shanghai (Sep)

FAQ

Common questions from retailers

Short answers to the questions we get most often during sourcing and assortment planning.

Do you have chairs in stock for retailers?

Yes—our program includes stocked options designed for retail partners. Share what you’re looking for and we’ll propose a shortlist.

What retailer assets do you provide?

We can provide retailer-ready assets such as product photos, product information, and swatches to support webshop and showroom presentation.

How do I become a reseller / partner?

Request the retailer pack and tell us your channel mix (store, online, marketplace) and target customer. We’ll follow up with next steps and recommended models.

What are typical minimum order quantities?

MOQs depend on the model and the program (stock vs special requests). Share the quantities you need and we’ll advise the best fit.

Can I see new collections around IMM or Trendz?

Yes—if you’re planning around trade fairs, we can align a shortlist around your assortment plan and share what’s relevant for your customers.

What’s the fastest way to get products live on my webshop?

Start with a shortlist of stocked models, then use the retailer pack to prepare product pages and in-store presentation in parallel.

For retailers

Request the retailer pack

Get a shortlist of stocked models plus the assets your team needs to launch online and in-store.

Request retailer pack
Become a partner